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Leah Ranney

University of North Carolina at Chapel Hill, NC·Public Health & Epidemiology

Cannabis is the third most commonly used substance in the United States. Almost half of U.S.

Fields

Public Health & Epidemiology

Social Science

Psychology

Topics

cannabis

marijuana

warning labels

Grants
1 known grant, through Mar 2029

What they work on

  1. Examine the legal and regulatory landscape of U.S. cannabis warning labels, through a comprehensive legal analysis and key informant interviews with state cannabis regulators.
  2. Develop a set of evidence-based cannabis warnings and identify which features, such as icons, color, text length and theme, increase perceived effectiveness, using an expert panel, online experiments and a discrete choice experiment.
  3. Test in online experiments whether large cannabis warnings with the most promising features increase risk perceptions, knowledge and recall of cannabis harms among adults.

More about the research

adults have used it at some point. Its use is linked to respiratory disease, cognitive problems and car crashes, yet many people underestimate these risks. Warning labels on packages are one way to inform a whole population at once. However, the text-only warnings most states require are small, wordy, hidden on the back of packages, and written like legal disclaimers. This project asks which warning features best communicate the harms of cannabis, and how states could use them in their regulations.

Why it matters

Each state that legalizes cannabis must write rules for warning labels, but there is little U.S. evidence on what works. This project could give state regulators a tested set of cannabis warnings and evidence on which content, size and design features help consumers notice, understand and remember the risks. This could inform policy that helps the public better understand harms such as respiratory disease, cognitive deficits and impaired driving.

Known grants

From NIH and NSF research grants. Labs often have other funding we can't see.

Developing and Strengthening Cannabis Warnings

NIH · Jun 2024 – Mar 2029

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Scott Weaver

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The school

University of North Carolina at Chapel Hill: 72 labs on PI Pages, $1.6B a year on research, 523 research doctorates a year.

More about University of North Carolina at Chapel Hill

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